BRAND STORY · IROCKRIDER
Machines forDignified Freedom
"Off the beaten path, into the tiger mountains" — more than the founder's personal motto, it is the gene carved into every iRockRider machine.
WHY · ORIGIN
Why We Built This Vehicle
Market Gap & Domestic Substitution
Foreign equivalents are not sold to China, leaving a domestic gap. We set out to fill that niche with domestic substitution, riding China's new-energy overtaking curve.
Mobility Dignity for Special Groups
We care about the mobility needs of people with severe disabilities, enabling dignified freedom of movement — the most important founding motivation of iRockRider.
National Confidence & Defiance
Foreign technology blockades only fueled our fighting spirit. The belief of "if they say it can't be done, we'll do it" steeled our resolve to build vehicles.
JOURNEY · MILESTONES
From a Blueprint to 8,000 km
2024.11
The Idea to Build a Vehicle
Core drivers: fill the domestic new-energy niche gap, achieve domestic substitution, and serve the mobility needs of special groups.
2024.12
Vehicle Blueprint Completed
Core design direction and product prototype defined; the wheel-legged fusion technology path formally established.
2025.02
Vehicle Frame Assembled
Body and tires installed; after the Spring Festival the frame stood — the build entered physical assembly.
2025.04
V1 Hits the Road
CATL custom battery installed; the vehicle drove on roads and passed basic functional tests.
2025.07
V2 Long-Distance Testing
Frequent long-distance runs between Jinan and Dongying; in-house tooling R&D for wheel hubs and other core parts began.
2025.12
V3 Quality Upgrade
Stable driving and drifting achieved; wheel hubs, suspension and electronic control systems fully designed and tooled in-house.
2026
Production Prep & Competition Debut
Entered the Quancheng Alumni Future Robotics Competition, the China Jiangsu Talent Innovation Competition and the China (Jinan) New-Drivers Innovation Competition.
TEAM · PEOPLE
Top-Tier Research + Industry, Twin Engines
Built on the Shandong University Robotics Research Center, with 7 PhDs in core R&D covering quadruped robot structural design, intelligent perception, localization & navigation, and multi-agent collaboration.
Zhou Fengyu
Chief Scientist
Professor at the Shandong University Robotics Research Center; chief scientist of national key R&D programs; 20+ years in robotics R&D.
Li Wei
CTO / Technical Founder
10+ years in mobile robotics and vehicle intelligent control R&D, leading core technology development and engineering implementation.
Wang Changshun
Head of Electronic Control R&D
PhD; leads electronic control R&D, multi-motor coordinated control and low-level control implementation; holds multiple invention patents.
Yin Lei
Head of Algorithms & AI
PhD; oversees ADAS, AI algorithms and multi-sensor data fusion; leads the cloud platform architecture.
Si Guannan
Signal Processing Scholar
Postdoc in Germany; former senior developer for autonomous-driving mmWave radar at Bosch Group.
Xue Bingxin
Head of Smart Cloud Platform
PhD from Shandong University; 7 years of product R&D at Huawei and Dahua; leads smart cloud platform R&D.
Teng Tao
Head of Smart Manufacturing & Production Management
General Manager of Juwei RV; deeply rooted in RV manufacturing and plant operations, focusing on smart manufacturing upgrades and the implementation of production management systems.
Zhang Tao
Head of Marketing & Brand Operations
Former product marketing lead at a renowned tech company; responsible for user research, sales system building and omni-channel brand operations.
Teng Hanzhe
Head of Overseas Market Expansion
B.A. in Economics from the University of Victoria, Canada; formerly with CIBC (Canadian Imperial Bank of Commerce) and a Vancouver-based cross-border consulting firm; leads overseas market channel expansion and the brand's global go-to-market.
Zhu Jun
Industrial Investment & Capital Enablement
Founder of Yabang Asset Management; responsible for capital matchmaking and industry-chain resource integration, injecting industrial capital momentum.
Chen Huiying
Head of Finance & Capital Operations
Leads financial modeling, fundraising matchmaking and cost control, ensuring compliant and efficient project delivery.
0
Granted Invention Patents
0+
IEEE High-Level Papers
0
SCI/EI Indexed Papers
0+
Patents Under Review
National Science & Technology Progress Award (2nd Prize) · Shandong S&T Progress 1st Prize ×2 · 2 PCT international patents · 6 industry standards drafted
VISION · FUTURE
From Wheel-Legged Off-Road to Embodied AI
Phase One
Solidify the Foundation
Focus on wheel-legged fusion technology, build four product lines, democratize the technology through domestic substitution, and become a leading domestic smart-equipment company.
Phase Two
Intelligent Upgrade
Deeply integrate intelligent driving, natural voice interaction and AR/VR to create a "new smart off-road experience", living the iRockRider FreeMoving lifestyle.
Phase Three
Future Exploration
Expand into embodied AI, develop wheel-legged off-road robots evolving toward general humanoid robots, and become a world-leading intelligent robotics solutions provider.
DignifiedMobility Freedom
Starts with a Test Drive
Whether you long for the mountains or need a reliable mobility partner — leave your contact and our off-road experience consultants will arrange the nearest all-terrain venue for you.