Skip to content
iRockRideriRockRider
Franchise

FRANCHISE · CITY PARTNER PROGRAM

Journey to the Stars,Off-Road Together

Five pillars — smart digital enablement, low-barrier asset trusteeship, immersive experiential marketing, all-domain traffic operations and a win-win partner system — with franchise tiers matched to each city, fair profit sharing and full-chain standardized support. Join Yichen Tongxing and turn hardcore off-road into a great business.

4

City Partner Program

2.98Starting from ten thousand CNY

Entrusted Franchise Requirements

100

Escrowed risk reserve

终身

Intelligent System Update

View Franchise Tiers

Five Pillars

01 / PILLARS

Lower the barrier to entrepreneurship, improve regional operational fit, and achieve coordinated growth between partners and the brand.

Intelligent Digital Empowerment

Full-process online APP interconnection, positioning and data dashboard, lifelong updates for the intelligent system

Low-threshold Asset Trusteeship

Entrusted operation is available after vehicle purchase; no experience is required to participate in regional operation.

Immersive Experience Marketing

Test rides, VR off-road simulation and scenario activities allow experience to directly convert into orders

Full-coverage Traffic Operation

Headquarters provides content templates and traffic preference, matrix accounts link regional sub-accounts for traffic diversion

Partner Win-win System

City-tiered Matching, Fair Profit Sharing, Full-link Standardized Support

Franchise Tiers

02 / TIERS

Three city-partner tiers matched to city size; trusteeship starts the moment you buy a vehicle — all fees and policies are subject to the formally signed franchise agreement.

TIER 01

Founder Level

City Partner

CNY 98,000

Elite level qualification can be upgraded by paying an additional CNY 30,000

Vehicle Config

Multi-configuration Vehicle Combination (Sales Experience Vehicle + Rental Experience Vehicle)

Regions

Core cities, limited seats available

Positioning

Flagship brand display venue and main site for large events, multiple-configured rental vehicles meet high-frequency experience needs

TIER 02

Elite Level

City Partner

68,000 CNY

Includes 1 Elite Edition Vehicle (retail price 39,800 CNY)

Vehicle Config

1 Elite Edition vehicle (APP compatible) + 1 sales experience vehicle

Regions

Second-tier cities, third-tier cities

Positioning

Balance cost and efficiency, focus on retail and regular experience activities, meet the basic operation needs of regional markets

TIER 03

Experience Level

City Partner

38,000 RMB

Includes 1 experience version vehicle (retail price CNY 29,800)

Vehicle Config

1 Experience Edition Vehicle (APP Compatible)

Regions

Stores in tier-3 and tier-4 cities and lower-level regions (including districts, counties and key towns)

Positioning

Light-asset operation, covering tier-3 and below markets, suitable for novice entrepreneurs or business expansion

TIER 04

Entrusted Franchising

Entrustment upon vehicle purchase

Starting from 29,800 CNY

Elite Version 39,800 CNY/unit · Experience Version 29,800 CNY/unit

Vehicle Config

1 Elite Edition or Experience Edition Vehicle (APP Compatible)

Regions

Investors within the corresponding level region

Positioning

Entrusted operation upon vehicle purchase, suitable for investors without operation experience who pursue stable returns, also supports personal recreational use

Base Rights

03 / RIGHTS

Four base rights — system, traffic, data and exchange — configured by tier.

CategoryFounderEliteExperienceTrusteeship
System Update

Covers APP interconnection, positioning and other functions to ensure the technological leadership of the product

Lifetime update for the intelligent systemLifetime update for the intelligent systemLifetime update for the intelligent systemLifetime update for the intelligent system
Traffic Support

Headquarters provides content templates and priority traffic support to help regional customer acquisition

Matrix Accounts + Regional Sub-AccountsRegional sub-accountBasic Support for Regional Sub-Accounts
Data Empowerment

Full data including user preferences, rental peak hours, etc., supports precise operation

Full data of APPAPP Basic Operation DataAPP simple data dashboardRevenue detail visualization
Exchange Right

Models with no orders for 3 consecutive months are eligible for application; stock will be reallocated across regions after review via APP submission

Quarterly exchange for slow-selling modelsQuarterly exchange for slow-selling modelsQuarterly exchange for slow-selling models

Tier-Exclusive Rights

04 / EXCLUSIVE

Subsidies, revenue shares and support mechanisms are tier-exclusive; specifics are subject to the formal agreement.

Exclusive for Founder level

  • Operation subsidy

    If the daily number of experiencers, weekend event full occupancy, and APP order proportion all meet the standards, you can enjoy tiered cash rewards and monthly revenue subsidies

  • Investment Invitation Subsidy

    15%~20% of the franchise fee as a reward for recommending new partners (Founder 20%, Elite 18%, Experience 15%)

  • Entrusted Management Revenue

    Entrusted vehicles get 20%~30% of the rental profit as commission (20% for less than 5 vehicles, 25% for 5~10 vehicles, 30% for more than 10 vehicles)

  • Store subsidy

    One-time RMB 5000 renovation subsidy, and then enjoy a 2%~5% gradient monthly subsidy based on drainage performance

Elite Level Exclusive

  • Entrusted Management Revenue

    20%~30% profit sharing from entrusted vehicle rental business, consistent with the rules for founder level partners

  • Store Support

    Headquarters provides standardized design and accurate site selection guidance, including business circle analysis and customer portrait

Experience Level Exclusive

  • Entrusted Management Revenue

    Revenue sharing for entrusted vehicles is 20%~25% of rental profit (20% for less than 20 vehicles, 25% for more than 20 vehicles)

  • Store Support

    Headquarter-provided basic design and site selection suggestions, including traffic location recommendations for communities and towns

Exclusive for Entrusted Franchisees

  • Revenue Sharing

    70%~80% share of rental profit, settled before the 5th of each month, detailed bills available in APP

  • Flexible Use

    Book vehicle pick-up via APP 24 hours in advance, each use does not exceed 72 hours, normal settlement if there is no damage

  • Flexible exit

    After 1 full year of entrusted operation, you can apply for buyback (Elite Edition: 50% of original price, Experience Edition: 30% of original price) or dispose of it by yourself

Trusteeship Process

05 / CUSTODY

Buy and delegate — fully online in the app: matching, handover, operations accounting, personal use and asset exit in a five-step loop.

STEP 01

Application for matching

After the investor purchases the vehicle, the APP pushes the entrusted operation entrance, after selecting the region and partner level, the system automatically matches and notifies both parties

STEP 02

Handover Data Entry

Partners arrange handover within 3 working days, inspect the vehicle, fill in the "Acceptance Form", upload it to the APP, and sign the "Entrustment Agreement"

STEP 03

Operation Accounting

Partners enter operating costs daily, the APP automatically calculates profits monthly, and the profit sharing transfer is completed before the 5th day of the next month after confirmation by both parties

STEP 04

Personal Use

After the trustee makes a reservation, the partner will clean and maintain the vehicle, check the vehicle condition and sign relevant agreements when picking up and returning the vehicle.

STEP 05

Asset exit

After 1 full year of entrusted operation, you can apply for buyback via APP or dispose of it by yourself; assessment for buyback will be completed within 7 working days

Store Network

06 / STORES

Self-operated and partner stores serve five functions: brand display, customer acquisition, event hosting, after-sales support and vehicle pickup.

Founder Level

Self-operated store ≥ 80㎡

Core Config

Exhibition area, reception area, storage area, maintenance station, high-end negotiation area, equipped with VR off-road simulation equipment, brand culture wall and performance experience zone

Partner Model

Partner stores target mid-to-high-end auto modification shops / outdoor equipment stores, and are required to have professional maintenance personnel and customer resources

Elite Level

Self-operated store area ≥ 50㎡

Core Config

Display area, reception area, storage area, simple maintenance corner, equipped with monitoring and fire prevention facilities, handling basic faults and maintenance

Partner Model

Partner stores are open to auto service shops/scenic area supporting stores, priority is given to locations around business districts or scenic areas

Experience Level

Self-operated store ≥ 30㎡

Core Config

Basic display area, reception area, storage area, can share premises with community convenience stores and other facilities to reduce renovation and rent costs

Partner Model

Cooperative stores target community stores/township supermarkets with stable passenger flow, adopting a light cooperation model in display rack form

HQ Tiered Support

07 / SUPPORT

Three support systems — design, site selection and training — with service depth matched to your tier.

Standardized Design

Founder Level

Complete VI Design, 3D Store Layout, 1 Free Design Revision

Elite Level

Basic VI Design, 2D Layout Plan

Experience Level

Simple VI template, layout suggestion diagram

Site Selection Guidance

Founder Level

Business district heat map, customer portrait, rent report, 1 on-site assessment

Elite Level

Traffic point recommendation, competitive product analysis

Experience Level

Prime location recommendation, pedestrian flow assessment

Training Empowerment

Founder Level

Full-process operation training, 1 advanced online training per month

Elite Level

Sales and activity planning training, 1 online training per quarter

Experience Level

Basic service and product knowledge training, one online training every six months

Safeguards

08 / GUARANTEE

Six safeguards — warranty, after-sales, supply chain, safety, funds and territory protection — for worry-free operations.

Warranty policy

Whole vehicle warranty is 1 year, core components (motor, battery, controller) have a 2-year warranty. Non-human-caused damage is repaired and replaced for free, wearing parts are replaced at cost price.

After-sales Response

Founder level: on-site service within 24 hours; Elite level: regional support within 48 hours; Experience level: remote guidance or on-site service within 72 hours

Parts Supply

Founder level gets 25% off, Elite level 20% off, Experience level 15% off for accessory purchasing, extra discount for bulk purchasing; 1~5 days delivery from regional warehouse center

Security Risk Control

Uniformly purchase public liability insurance and vehicle damage insurance, with APP positioning alarm and trajectory tracking; Vehicle use agreement and safety responsibility letter are signed when picking up the vehicle

Capital Guarantee

A 1,000,000 RMB custodial risk reserve is set up to respond to extreme situations, with unified fund management and multi-layer approval required for withdrawal

Regional Protection

Strictly divide franchise areas to avoid excessive competition; regularly launch new products and policies to maintain the brand's market competitiveness

Assessment & Advancement

09 / GROWTH

Rewards for hitting targets, a clear path to grow — tiers can rise, honors await.

Level upgrade

Elite level partners who meet the standards for 3 consecutive months can pay an additional 30,000 RMB to upgrade to Founder level; Experience level partners who meet the standards for 3 consecutive months can pay an additional 30,000 RMB to upgrade to Elite level, and the original vehicle can be replaced with a price discount

Assessment Incentive

All levels are assessed by number of experiencers, sales performance, order volume and event implementation effect; qualified levels get subsidies and traffic support, unqualified levels will have corresponding rights and interests reduced

Honor System

年度前 20% 创始人获"金牌创始人"称号与 10%~15% 返利;优秀精英合伙人享配件 3% 额外折扣;优秀体验合伙人获 2000 元奖励与升级优先权

JOIN US · CITY PARTNER

With Yichen Tongxing,To the Stars We Ride

Leave your city and contact details — a franchise advisor will walk you through tiers, regional policies and support one-on-one.